Home Services
→ Vinyl Flooring → Laminate Flooring → Hardwood Flooring → Demolition & Removal
Locations
→ Lakeland, FL (Primary) → Winter Haven, FL → Lake Wales, FL → Auburndale, FL → Haines City, FL
About Blog Contact
📞 (407) 404-9086 Get Free Estimate
Lakeland’s Family Flooring Company

About Genesis Flooring
& Renovations — Lakeland, FL

Family-owned flooring contractor in Lakeland, FL. Bruce and Thais personally handle every project from first call to final walkthrough — no subcontractors, no surprises.

✅ Licensed & Insured
5-Star Google Rated
🔐 Background Checked
👷 Owner on Every Job
800+ Projects Across the U.S.  ·  6+ Years Experience
Bruce Carvalho owner Genesis Flooring Renovations Lakeland FL flooring contractor
Meet the Owner
Bruce Carvalho
Owner & Lead Installer — Lakeland, FL

Bruce is the hands-on force behind every Genesis flooring project. With 6+ years of flooring installation expertise and 800+ projects completed across the U.S., he personally oversees every vinyl, laminate, and hardwood installation in Lakeland and throughout Polk County. When you hire Genesis, Bruce is on your job — not a subcontractor you’ve never met.

Background checked and fully licensed, Bruce has installed floors in hundreds of homes across Lakeland, Winter Haven, Plant City, Auburndale, Haines City, Davenport, and Bartow — building a 5-star Google reputation one installation at a time.

Lead Flooring Installer & Project Manager — Lakeland, FL
Background Checked & Florida Licensed
LVP, Laminate & Hardwood Installation Expert
Meet the Co-Owner
Thais Cuachio
Co-Owner & Client Experience Director

Thais ensures every Genesis client in Lakeland and Polk County feels heard, valued, and confident from first contact to final walkthrough. When you call or text Genesis Flooring, Thais is who you’re talking to. She handles every estimate request, client question, and follow-up personally.

Client Communication & Estimate Coordination
Community Partnerships — Lakeland, FL
Brand, Marketing & Instagram @genesisflpros
Thais Cuachio co-owner Genesis Flooring Renovations Lakeland FL
Our Mission

Built on Trust —
Lakeland’s Most Reliable Flooring Contractor

Genesis Flooring & Renovations was founded on a simple belief: Lakeland homeowners deserve a flooring contractor they can actually trust. One where the people who answer the phone are the same people who show up to your home in Polk County.

800+ projects across the U.S. 6+ years of flooring expertise. Background checked team. 5-star Google rating. That’s the Genesis Standard — delivered to every home in Lakeland, Winter Haven, Plant City, and all of Polk County.

Licensed & Protected

Genesis Flooring Credentials

🏛

Florida Licensed LLC

Genesis Flooring & Renovations LLC — Active Florida LLC, filed 2025.

🛡

General Liability Insurance

$1M/$2M GL coverage through Accredited Surety. Your Lakeland property is fully protected.

👷

Workers’ Compensation

$1M Workers’ Comp through Employers Assurance. Our Lakeland team is fully covered.

🔐

Background Checked

Every flooring installer background checked before entering your Lakeland home.

5-Star Google Rated

Verified 5-star Google reviews from Lakeland, Winter Haven & Polk County homeowners.

📋

City of Lakeland License

Floor Covering Category II — Account #1401296, City of Lakeland, FL.

What Our Clients Say

Real Reviews from Real Clients

★★★★★

“Extremely professional and wonderful work! Thank you for our beautiful floors!”

Teri Niemi
📍 Lakeland, FL
Google Review
★★★★★

“Bruce kept us in the loop the whole time and made the process feel stress-free. You can tell they care about the details — everything lines up beautifully.”

Juliano Matos
📍 Winter Haven, FL
Google Review
★★★★★

“Absolutely the very best craftsmanship and care. Our project was completed quickly and we were treated as valued customers throughout.”

The Cranky Yankee
📍 Central Florida
Google Review
★★★★★

“Bruce worked persistently until the extraction was completed. The following day, he was very punctual and installed our new LVP along with new shoe molding — what a difference! Quality work with a smile is hard to find. He was very respectful, professional, and left the work area spotless.”

James LaPaglia
📍 Central Florida
Google Review
★★★★★

“They arrived EXACTLY at the appointed time. Very respectful of our freshly painted walls. The new flooring is ABSOLUTELY gorgeous. Everything about the job was 100% perfect. We highly recommend Bruce & Genesis Flooring.”

John Bronson
📍 Central Florida
Google Review
★★★★★

“He did an awesome job. Very professional. We love the new flooring in our guest bedroom. Thanks for an awesome job!”

Jackie Franklyn
📍 Central Florida
Google Review
★★★★★

“They did an amazing job installing our floors. They removed the carpets in 3 rooms and installed beautiful vinyl plank flooring. Very professional and courteous, cleaned up everything before they left. I highly recommend.”

Deanna VanVoorhis
📍 Central Florida
Google Review
★★★★★

“Extremely professional and wonderful work! Thank you for our beautiful floors!”

Teri Niemi
📍 Lakeland, FL
Google Review
★★★★★

“Bruce kept us in the loop the whole time and made the process feel stress-free. You can tell they care about the details — everything lines up beautifully.”

Juliano Matos
📍 Winter Haven, FL
Google Review
★★★★★

“Absolutely the very best craftsmanship and care. Our project was completed quickly and we were treated as valued customers throughout.”

The Cranky Yankee
📍 Central Florida
Google Review
★★★★★

“Bruce worked persistently until the extraction was completed. The following day, he was very punctual and installed our new LVP along with new shoe molding — what a difference! Quality work with a smile is hard to find. He was very respectful, professional, and left the work area spotless.”

James LaPaglia
📍 Central Florida
Google Review
★★★★★

“They arrived EXACTLY at the appointed time. Very respectful of our freshly painted walls. The new flooring is ABSOLUTELY gorgeous. Everything about the job was 100% perfect. We highly recommend Bruce & Genesis Flooring.”

John Bronson
📍 Central Florida
Google Review
★★★★★

“He did an awesome job. Very professional. We love the new flooring in our guest bedroom. Thanks for an awesome job!”

Jackie Franklyn
📍 Central Florida
Google Review
★★★★★

“They did an amazing job installing our floors. They removed the carpets in 3 rooms and installed beautiful vinyl plank flooring. Very professional and courteous, cleaned up everything before they left. I highly recommend.”

Deanna VanVoorhis
📍 Central Florida
Google Review
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